How Marketing Does Birth Control

I'd like to say that for-profit companies that market products seem to know a lot more than governments and not-for-profit organizations about what gets people to do something new (like purchase a product).

But what is all of that marketing research being used for? If you put it all together in one loop and add in the hysterical commentary of Sarah Haskins, all of this careful targeting and messaging all seems...silly. Target Women takes on Birth Control.