The Centers for Disease Control (CDC) has a series of e-Cards where well-meaning friends and family can send not so subtle notes to push healthy behavior such as quitting smoking. What if you were a smoker? Does a woman jumping in a field make you want to stop smoking? Perhaps not, but perhaps knowing (as the inside of the card says) that half of ALL adult smokers in the US have already quit may give you pause. If so many people have been able to quit, it is possible to successfully quit if you try.
Scores:
Picture: C. The Photo looks like an ad for a feminine product. Message: B- If people perceive that the norm is to quit, they are more likely to take serious steps to quitting.
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